Behind the Brand this month brings you the legacy of Steven Stone – a jewellery brand with craftsmanship at its core.​

Meet Zach Stone, a third-generation jeweller who shares the incredible family story behind this timeless brand. Learn how they blend heritage with modern design, creating fine jewellery that stands the test of time. Watch the full video for an insider’s view and explore their beautiful collections at St Christopher's Place!

Introduce yourself and the brand

My name is Zach Stone, and I’m proud to be part of Steven Stone, a distinguished fine jewellery company. As a third-generation jeweller, this craft runs deep in my family. My grandfather founded the business with a commitment to quality and craftsmanship, which my father continued to uphold. Today, my brother and I are honoured to carry forward this legacy, merging tradition with innovation in everything we create.

Is there something you're currently working on that you're passionate about?

Recently, we launched a new collection of lab-grown diamond engagement rings, crafted in both platinum and yellow gold. This collection showcases a diverse range of shapes, designed to offer something unique for each customer. We’re excited about lab-grown diamonds because they represent a modern, ethical choice without compromising on the brilliance and quality our clients expect from Steven Stone.

What do you love about St Christopher's Place?

One of the reasons I’m so passionate about our location in St Christopher's Place is its ideal position for our customers. Situated near the luxury shopping destinations of Bond Street, Selfridges, and just steps from the Bond Street tube station, it’s easy to find and access. This area attracts individuals who appreciate fine jewellery, making it the perfect spot to share our craft and welcome customers into the world of Steven Stone.