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Mulberry X SSAW Collective

Why buy roses in February? This Valentine’s, Mulberry are partnering with SSAW Collective a community of chefs, growers, and florists advocating for positive change in our food and floral systems.

For their 2024 annual campaign, they ask ‘Why buy roses in February?’, highlighting the global impact of importing out-of-season flowers and showcasing the importance of taking a more seasonal and ethical approach to buying and gifting flowers.

 Visit Mulberry to read more about this unique collaboration HERE.

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