Kodak X Jigsaw Collaboration

Jigsaw have collaborated with Kodak to champion women working in the creative industries. In a campaign called Creativity Doesn't Discriminate, the SS18 capsule collection features t-shirts and sweatshirts with archive imagery on the front.

The collaboration was inspired by the 1893 Kodak Girl, a marketing campaign created by George Eastman, inventor of the hand-held camera.

Jobs in the creative industries are filled by only 37% women. The Creativity Doesn't Discriminate campaign sees Kodak and Jigsaw selecting women in the creative industries to become a Kodak Woman and show that creativity has no boundaries.

The capsule collection is available now online and in 35 stores.