Introducing Rebecca at Adeela & Friends

Adeela & Friends brings people, purpose, and creativity together in St Christopher’s Place. This fashion collective is built on a love for sustainable design and a mission to make shopping small something truly meaningful. By creating a space where stories are just as important as style, they're redefining what it means to support independent brands.

From unexpected moments of success to the joyful rituals that keep their team inspired , this is a brand full of energy, passion, and purpose. So, what sets them apart from other brands? And what really goes on behind the scenes? Discover it all in our very first exclusive People Behind the Brand interview with Rebecca Rodden - Adeela & Friends.

What do you love the most about St Christopher’s Place?

St Christopher’s Place is a charming community focused, a delightful escape from the highstreets bustle, perfectly aligning with our brand values.

Can you share a memorable moment /success story?

Every small business sale is a celebration! We do a little happy dance. One experience that sticks in my mind is the Taylor Swift concert surge, with customer ques stretching out the front door for our ‘Swifty Style’ bracelets.

What is the vision/mission of the company?

Our mission is to empower, local, sustainable, independent designers by proving a prime retail platform. We also take pride in fostering a supportive community and offering mentorship to help them thrive.

What are the key features that set you apart from other brands?

We offer a personal connection, customers get to meet the designers, learn the stories behind the products, and experience the creative process first hand.

Can you share a fun fact about the company that people may not know?

We love karaoke and often host customer events centered around singing and fun.

Can you share any future plans you have as a collective?

We are developing an online marketplace to enhance our brands online and offline presence and expanding our social media reach to connect with a wider audience.

Watch the full interview below.