Eluroom means joy of life in Estonian.

Rebecca Rodden crafts consciously created dresses, inspiring women to exude joy through effortless style. With her extensive fashion background, she understands the intimate connection between mood and attire. Her designs feature classic, elegant silhouettes crafted from beautiful fabrics that delicately caress the skin.

Committed to responsible sourcing and production, Rebecca utilises dead stock and end-of-line fabrics, preventing them from ending up in landfills. Each piece is designed and made in London, ensuring fair wages for workers. Her collection of dresses promises to become wardrobe favourites, worn repeatedly for years to come. Say goodbye to wardrobe dilemmas with Rebecca Rodden's timeless creations.

Visit the boutique.

16-17 St Christopher's Place
London
W1U 1LZ